PERSONAL BRANDING
Personal branding is the process of establishing and promoting oneself as a brand. It involves defining who you are, what you stand for, and what makes you unique. It encompasses everything from your reputation and online presence to your skills, values, and personality traits, all aimed at creating a distinct and memorable image of yourself in the minds of others.
Lana. The owner of Nova Cosmetic
Your personal brand, on the other hand, is much more intentional. It is how you want people to see you. Whereas reputation is about credibility, your personal brand is about visibility and the values that you outwardly represent.
Caroline. The owner of Caroline’s Fashion Luxuries Boutique. Cherry Hill, NJ
Dana, Real Estate Agent.
Marta Pilip. Real Estate Agent. Philadelphia, PA
COMMERCIAL BRANDING
Commercial branding is similar to personal branding, but it's focused on creating and promoting a brand identity for products, services, or organizations rather than individuals. It involves developing a unique brand image, including a name, logo, design elements, and messaging, to differentiate the offering from competitors and to resonate with the target audience.
Commercial branding aims to build brand recognition, trust, and loyalty among consumers, ultimately driving sales and fostering long-term relationships with customers.
Sam. The owner of crypto ATM company BITBOX
Commercial branding for Esme, one of the most exquisite hotels in Miami Beach, Florida
Commercial for XCar Rental. Luxury exotic car rental company. Dubai. UAE
What to wear for your session?
When preparing for a personal branding session, it’s essential to wear clothing that reflects your personal brand and the image you want to convey to your audience. Here are some tips:
1. Dress in a way that aligns with your brand identity and values. Choose outfits that represent your style, professionalism, and personality.
2. Opt for clothing that makes you feel confident and comfortable. When you feel good in what you’re wearing, it will reflect positively in your photos or videos.
3. Consider the context of your branding session. If it’s a professional setting, such as a corporate headshot or LinkedIn profile picture, dress in business attire that is polished and appropriate for your industry. If it’s a more casual or creative setting, you can choose attire that reflects your personal style while still maintaining a professional image.
4. Pay attention to colors and patterns. Choose clothing colors that complement your skin tone and make you stand out without being distracting. Avoid busy patterns or logos that could take attention away from you as the focal point.
5. Keep accessories simple and tasteful. Accessories can add personality to your outfit, but avoid anything too flashy or distracting. Opt for classic pieces that enhance your look without overwhelming it.
Overall, the key is to present yourself authentically while also considering how your clothing choices contribute to the overall impression you want to make with your personal brand.
DENIM
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©2024 Helena Raju Photography. Portrait Photographer in Philadelphia, PA. New York, New Jersey, Bucks County, Washington DC, Los Angeles, Miami, Chicago, Boston. Commercial. Headshots. Corporate. Personal Branding
www.helenaraju.com
@helenaraju
Philadelphia, PA